Bio: Tracy Rummel

Tracy Rummel, President of The Brandsoup Agency, has dedicated her career to driving revenue with the application of both traditional and non-traditional marketing. Tracy’s experience spans over 12 years of marketing with company’s such as Nokia, Siemens, and Sprint as well as two of her own companies - Marketing by Design and Brandsoup.

Tracy now combines all of her experience to create and support brand strategy for her clients at Brandsoup, the brand strategy and management firm she launched in 2001. She pulls upon the many facets of marketing, positioning and messaging and continues to find more innovative means of utilizing the web and new technologies to reach her audience. And she is never satisfied with the status quo. What’s new? What’s different? What works better? These are some of the questions she always asks herself in approaching the next challenge.

Brandsoup offers a variety of brand building services including: Brand Strategy Development, Channel and Consumer Promotions, Sponsorships, Advertising, Publicity, Communications and Marketing Program Development, Competitive Analysis and WebSite Development and Production. Brandsoup is your one-source for creating a world-class brand.